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Plum Rice Water & 10% Niacinamide Serum – 30ml (New Pack)

Bright, even-toned skin doesn't happen overnight — but with the right formula, it happens faster than you think.

Plum's cult-favourite Rice Water & Niacinamide 10% Serum is designed for anyone tired of stubborn acne marks, dark spots and uneven skin tone. Powered by a potent 10% Niacinamide concentration and blended with nourishing fermented rice water, this lightweight serum works deep into the skin to fade blemishes, refine texture and restore a natural, healthy glow.

Why You'll Love It

• Visible brightness from the very first use — rice water delivers an instant luminous finish while niacinamide works on long-term tone correction.
• Fades acne marks & dark spots — targets post-acne pigmentation and helps prevent new spots from settling in.
• Minimises enlarged pores — regular use helps tighten the look of pores for a smoother, more refined surface.
• Controls excess oil & shine — balances sebum production without stripping the skin's moisture barrier.
• Featherlight, fast-absorbing texture — sinks in within seconds, leaves zero stickiness, layers beautifully under moisturiser, sunscreen or makeup.

Formulated Clean
100% vegan. Free from parabens, sulphates and mineral oil. Never tested on animals. Dermatologically suitable for all skin types — including sensitive and acne-prone skin.

How to Use
Cleanse and tone your face. Dispense 3–4 drops onto your fingertips and gently press into the skin, avoiding the eye area. Follow with a moisturiser. Use morning and night for best results — always apply sunscreen during the day.

Size: 30ml | Skin Type: All skin types | Key Ingredients: Niacinamide 10%, Rice Water

Trusted by over 10 million bright faces worldwide — now available in Bangladesh at EzyCartBD.com with 100% authentic products and nationwide delivery.